Hospitality : 5 predictions for the future of eventing

Posted on Posted in hospitality

While spending many hours, days and weeks at home during the lockdown, the way we socialise and enjoy entertainment has significantly changed.

Virtual socialising has rapidly become the new normal, with birthdays, dinner parties and even office functions moving online. Social gatherings now look very different, with a sea of faces on a screen and hosts offering icebreakers to get the conversation going without awkwardly talking over each other. One bonus for birthdays and other events is that friends and family in other countries can now join in on the fun.

Entertainment comes in the form of quizzes, virtual games, interactive experiences and streaming services offering all the new content they can muster. Though some people do claim to have already ‘finished Netflix’. Online platforms are taking centre stage as theatres and cinemas move performances and screenings online.

With the world adapting in these ways and more, it’s natural for the mind to wander to thoughts of what life will look like in the longer-term, between full lockdown and the return to ‘normal’. Life is beginning to return to a semblance of its pre-lockdown state, but it’s likely to look very different until Covid-19 is no longer a threat. For the foreseeable future, many things will have to adapt to exist in these strange new times.

Restaurants and gyms are likely to be a lot roomier when they do reopen, with limited capacity to allow people to have a safe distance between them. Perhaps we’ll see social distancing soap operas, with characters dramatically chucking a glass of water from a distance like an Olympic sport. Speaking of sports, it’s logical that tennis will grow in popularity while rugby and other contact sports (as we know them at least) are certainly out for now.

When events came to a standstill, it wasn’t long before the innovations began with ideas springing forth to create income for staff and keep businesses going. Everything from music, theatre and comedy to exercise classes, education, museums and historic sites, has moved into the virtual realm.

In some ways, we have access to more than ever before. Some of these innovations will remain, while real-world eventing will continue with some adaptations.

A rise in at-home options

From home, you can now visit countries on your bucket list without even leaving your couch ‒ saving a lot of money. It might not be the real deal, but it’s something for now and you’ll learn a lot about the destination for when you can eventually venture there.

You can virtually explore everything from the Louvre in Paris, Yosemite National Park in California, Machu Picchu in Peru or the Great Wall of China to South Africa’s own Nelson Mandela Capture Site or Robben Island.

Or you can bring some entertainment from the outside world into your home. Already, you can order food cooked by some of the country’s top chefs, take part in virtual escape rooms and interactive theatre experiences or partake in online classes in cooking, crafts

You can order kits to your door to help you learn a new skill: everything you need to knit a scarf, make a macramé plant hanger, bake a cake, learn to screen print or paint ceramics.

Winemakers in some of the world’s top wine-producing regions such as Australia and California are hosting in-home wine tasting experiences. Now that alcohol sales in South Africa are no longer banned, local wineries could well follow suit.


More real-life events will be streamed and some may stay online only

As for real-world events, drive-in theatres are making a comeback around the world (including Cape Town’s own soon-to-launch Mother City Drive-In), festivals and music events are starting to take place where people are allocated designated, distanced spaces to dance with abandon, and full-blown rave suits have even been

For many, however, the cost of producing an online event is significantly lower than the cost of hiring a venue ‒ and all the other associated costs of producing a live event. This may see some events preferring to stay online only.

Whatever the event, I expect that live streaming will become a part of events, replacing or augmenting live shows to capture larger audiences forever.

Certain event sectors are well suited to streaming and have actually grown ticket sales numbers by making the move online. Live comedy is one such area. While performing to a silent camera is certainly not the easiest platform for comedians, who thrive from audience engagement and laughter feedback, those who have been able to make the switch to streaming have been able to draw in global audiences.

Likewise, musicians have been performing for hordes of fans online and engaging directly with their audiences in a way never seen before. While live music is unlikely to disappear entirely, online is certainly a more viable platform to attract and grow audience numbers.

Screening at events
Until a vaccine is developed and distributed to the entire world, which understandably could take some time, any real-world events that do take place will have to have stringent safety measures in place.

It is unclear when public gatherings will be allowed to return, and when they do it will almost certainly only be permitted with the appropriate safety measures in place.

These will likely include a mandatory screening of all entrants to the event, a dedicated health and safety officer on-site, a health and safety plan that may include quarantine areas on-site, contact tracing measures, as well as pre-event communication to attendees to explain what to expect on the day with respect to safety policies.

In addition, ticketing companies may need to assist in contact tracing. Attendees will be encouraged to still wear masks or be physically distanced from each other to limit the potential spread of contagions.


Why are venues & hotels NOT allowed to open, but groups of up to 50 are allowed?

PLEASE, save our industry!

Allow us to open; under strict conditions for sure; but ALLOW us to re-open & SURVIVE, Mr President, we BEG YOU!


The risk of a Guest contracting the deadly disease while visiting a Property is incalculable – & would spell the very end for that Hotel.


HAZgiene & BizGro offers a safe & affordable re-opening process, & an assurance to your Guests of their safety.


BizGro & HAZgiene:  

Dear Client, when you resume business; contact us & do so with the absolute certainty that your Guests will have 100% assurance of their personal safety from the dreaded virus.

HAZgiene & BizGro; working for YOU, & YOUR Guests safety!

Email us eceive instant expert advice


Leave a Reply